I’m still obsessing over the stack of 1960′s wine pamphlets a friend gave Us last week. Reading the (often hilarious) recipes bring up fantasies of throwing boozy, Mad Men-like dinner parties wherein I don a sexy little apron over my curvy dress and heels and then get to work in the kitchen. Sipping bubbly as I stir the sauce for “Duckling in Burgundy.” (Yes…I just typed “sexy little apron.” Think Joan rather than Peggy– or even that stiff little Betty.)
Of course I love the look of the booklets as well. With their over saturated pictures, kitschy type and clipart, cheeky copy–really the designs are perfect.
Today I spent too much time reading and gawking at Wine is Fun, published by “the wine growers of California, acting through the Wine Advisory Board, San Francisco.” It’s an educational booklet “introducing to Americans the Wines of our country…the goodness of fermented juices from fresh ripe grapes…to be enjoyed without Wine Hokum.” The advice is simple and easy with an “everyman” kind of vibe. For example, when picking a wine for food don’t worry about what the experts say, “suit yourself!”
Nice idea, but do most people really suit themselves when pairing wine and food or do they tend to go for what is recommended? The page on buying wine got me thinking further about how I chose wine and if it differed dramatically from others.
I conducted a little informal poll on criteria when buying wine, in order of importance. The results:
4. label aesthetic
5. producer or winemaker
6. region/food (tie)
7. ocassion/rosé (tie)
My own order is:
1. occasion (including weather)
6. recommendation/shelf talker
7. yes…the label. But more than anything a clever label makes me suspicious. Why are they trying so hard? Unless it’s SQN–because Manfred is an effing genius when it comes to wine and making art (amongst other things).